Which Malaysian TV channels now cover esports?

Astro Arena and TV3 have increased their esports coverage, particularly for MPL MY and Malaysia Esports League.

How does Malaysia’s esports media compare to ASEAN neighbours?

Malaysia is growing but still behind Indonesia and the Philippines, where esports has more regular airtime and deeper coverage.

What role does KITAMEN play in mainstream esports media?

KITAMEN produces broadcast-ready esports content and collaborates with media partners to boost esports visibility nationwide.

Esports in Malaysian Mainstream Media: From Niche Coverage to Prime Time (2025)

By KITAMEN Esports Solutions

Esports in Malaysia has transitioned from being a fringe interest to earning a spot on mainstream media platforms. In 2025, tournaments like the MPL MY, Malaysia Esports League, and global titles hosted locally are now featured on national TV and major online news portals.

📺 The Growth of Esports on TV & Online Portals

National broadcasters such as Astro Arena and TV3 have increased their esports airtime. Streaming platforms like YouTube and Facebook Gaming remain central, but local online portals such as Malay Mail and The Star now dedicate regular columns to esports.

MPL MY and MLBB tournaments featured live on Astro Arena
Collaborations with MDEC and KBS highlight grassroots esports programs
Increased esports-related press releases covered by mainstream portals

🌏 Comparison with ASEAN Leaders

While Malaysia is catching up, ASEAN neighbours set the bar high:

Indonesia: RevivalTV and KompasTV regularly broadcast esports finals.
Philippines: ABS-CBN Sports delivers real-time esports coverage for SEA Games qualifiers.
Singapore: Backed by IMDA, esports content appears in The Straits Times alongside national sports features.

📊 Why Mainstream Coverage Matters

According to Esports Insider, countries with strong mainstream esports coverage see improved sponsorship deals and broader public acceptance. Parents, educators, and policymakers are more likely to support esports when it is legitimized through trusted media channels.

Boosts credibility for esports as a career pathway
Encourages more youth to participate safely
Drives investment from non-endemic brands

🤝 KITAMEN’s Contribution to Mainstream Visibility

KITAMEN continues to push esports into the mainstream by producing broadcast-ready content, managing PlayPod tournaments with professional coverage, and partnering with universities and agencies for high-quality storytelling.
Complete Guide to PlayPod PS5 Rental Malaysia 2025

⭐ Conclusion

Malaysia is on the verge of an esports media breakthrough. By leveraging TV, digital platforms, and authentic content creators, the industry can achieve parity with ASEAN leaders. KITAMEN is committed to being a bridge between grassroots esports and national mainstream visibility.

👉 Want to feature esports in your brand or broadcast?
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📺 The Growth of Esports on TV & Online Portals

🌏 Comparison with ASEAN Leaders

📊 Why Mainstream Coverage Matters

🤝 KITAMEN’s Contribution to Mainstream Visibility

⭐ Conclusion

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