Esports is no longer a niche in Malaysia — it’s becoming prime‑time entertainment. KITAMEN’s Media category tracks how esports coverage is evolving across TV, digital platforms, and social media.
From shoutcasters gaining celebrity status to national broadcasters covering major tournaments, we showcase how esports is stepping into the mainstream. Discover stories on partnerships, sponsorship deals, and media innovations that put Malaysia’s esports scene on par with regional leaders.
Blueprint Media & Komuniti Esukan Malaysia 2025: Rangka Strategi Kolaboratif Nasional Oleh KITAMEN Untuk melonjakkan esukan Malaysia ke tahap kepimpinan serantau, media bebas dan komuniti akar umbi perlu bergerak dalam satu kerangka yang jelas, terukur, dan inklusif. Blueprint 2025 ini menghimpunkan strategi praktikal — daripada standard liputan, program bakat, hinggalah pengukuran data dan kerjasama jenama…
Media Esukan Malaysia: Dari Liputan ke Kepimpinan Industri (2025) Oleh KITAMEN Ekosistem esukan Malaysia sedang menyaksikan evolusi media yang ketara. Daripada sekadar melaporkan keputusan pertandingan, media esukan kini beralih kepada kepimpinan industri — membentuk standard, mengangkat bakat, dan memacu perbincangan berasaskan data. Pemain seperti EsportsCentral.my dan inisiatif kandungan oleh KITAMEN menjadi pemangkin gelombang baharu ini.…
Esports Broadcasting in Malaysia: The Complete 2025 Guide By KITAMEN Esports Solutions Esports broadcasting in Malaysia has transformed into a professional, multi-faceted industry. From shoutcasters and analysts to production crews and sponsor integration, every element contributes to delivering world-class esports coverage. This guide serves as your complete resource for understanding, entering, and excelling in the…
Polisi & Sokongan Kerajaan untuk Esukan Malaysia 2025 Oleh KITAMEN Kerajaan Malaysia memainkan peranan penting dalam memacu perkembangan industri esukan melalui polisi, dana, dan program pembangunan bakat. Pada tahun 2025, sokongan ini semakin tersusun dengan fokus kepada pertumbuhan ekonomi digital, peluang kerjaya, dan pengukuhan ekosistem. Artikel ini menghuraikan inisiatif utama kerajaan, badan industri, dan agensi…
The Voices of Victory: Inside MPL Malaysia’s Shoutcasting Scene in 2025 By KITAMEN Esports Solutions The Mobile Legends Professional League (MPL) Malaysia has become a cornerstone of esports in Malaysia. At the heart of its success are the shoutcasters and hosts who transform matches into unforgettable stories. In 2025, their voices are not just narrating…
Malaysia’s Top 10 Esports & Gaming Media Outlets (2025 Edition) By KITAMEN Esports Solutions Malaysia’s esports and gaming industry in 2025 is supported by a vibrant media ecosystem. From mainstream broadcasters to independent digital-first outlets, these platforms shape narratives, highlight talent, and drive conversations that influence policy, sponsorships, and grassroots development. 1. MyGameOn (MGO) MyGameOn,…
Malaysia’s Path to Closing the Esports Media Gap in ASEAN (2025) By KITAMEN Esports Solutions Across ASEAN, esports is now a mainstream media product. Thailand, Indonesia, and the Philippines have embraced esports broadcasting, corporate sponsorships, and grassroots coverage. Malaysia, despite having a strong esports audience, still struggles to capture the same level of media integration.…
Malaysia’s Missed Sponsorship Opportunities in Esports Media (2025) By KITAMEN Esports Solutions While Southeast Asian neighbors are striking multi-million ringgit sponsorship deals in esports, Malaysia still lags behind. In 2025, we see Thai telcos, Indonesian conglomerates, and Philippine banks dominating esports media — while many Malaysian brands remain cautious. The opportunity cost? Losing daily engagement…
Why Malaysia Needs Its Own Tier One or ONE Esports in 2025 By KITAMEN Esports Solutions Across Southeast Asia, esports has grown into a billion-ringgit industry — but Malaysia risks falling behind without a flagship esports powerhouse. Giants like Tier One Entertainment (Philippines) and ONE Esports (Singapore) have transformed their nations into global esports hubs.…
Malaysia vs ASEAN: Where Our Esports Media Stands in 2025 By KITAMEN Esports Solutions Esports media has exploded across Southeast Asia, becoming a key driver of audience growth, sponsorship deals, and cultural influence. In 2025, Malaysia’s esports media scene is maturing fast—but how does it compare to neighbors like Singapore, Indonesia, and the Philippines? 📺…