What is the most popular esports game in Vietnam?

Arena of Valor (Liên Quân Mobile) remains the leading esports title in Vietnam, supported by millions of players and official tournaments.

How does Vietnam support grassroots esports?

Vietnam leverages cybercafés, university clubs, and community tournaments as grassroots hubs for talent development.

What can Malaysia learn from Vietnam’s esports model?

Malaysia can invest in grassroots clubs, esports community venues, and youth-focused leagues to replicate Vietnam’s success.

Vietnam’s Grassroots Esports Growth: Lessons for Malaysia

By KITAMEN Esports Solutions

Vietnam has rapidly emerged as one of Southeast Asia’s fastest-growing esports nations, thanks to strong grassroots programs and widespread community support. With millions of mobile gamers and rising investment, Vietnam’s model offers key lessons for Malaysia’s esports roadmap in 2025.

📱 Mobile Gaming as the Foundation

Mobile gaming dominates Vietnam’s esports ecosystem:

Arena of Valor (Liên Quân Mobile) is Vietnam’s most popular esports title
League of Legends: Wild Rift and PUBG Mobile have thriving competitive communities
Government reports show Vietnam has over 50 million mobile gamers by 2024

Source: Esports Insider, VN Express

🎯 Government Recognition & Policy Support

Vietnam’s government has officially recognized esports as a legitimate sport since 2018. Recent initiatives include:

Integrating esports into SEA Games 31 hosted in Hanoi
Support for esports associations under the Ministry of Culture, Sports and Tourism
Partnerships with major publishers like Garena and Riot Games

Source: South China Morning Post

🌱 Grassroots Programs Driving Talent

Vietnam’s success stems from strong community-level initiatives:

Local cybercafés act as esports hubs for training and tournaments
University esports clubs host regular competitions with hundreds of participants
Grassroots tournaments provide scouting grounds for pro teams

Example: The VCS (Vietnam Championship Series) for League of Legends has produced international-level talent since 2018.

💼 Economic Impact of Esports in Vietnam

Vietnam’s esports economy is thriving with benefits across industries:

Esports market revenue projected to exceed $150 million by 2025
Content creation and streaming careers booming on platforms like YouTube and Facebook Gaming
Esports tourism gaining traction with regional tournaments in Hanoi and Ho Chi Minh City

Source: Newzoo

🇲🇾 Malaysia’s Key Takeaways

Malaysia can adapt Vietnam’s strategies to accelerate local esports growth:

Empower grassroots clubs in schools and universities with funding and facilities
Encourage local venues to serve as esports community hubs
Strengthen ties with publishers to create youth-focused leagues

⭐ Conclusion

Vietnam’s grassroots-driven model proves that esports success doesn’t just come from big events—it starts at the community level. With Malaysia’s strong youth demographics and KITAMEN’s PlayPod programs, we are poised to replicate and scale Vietnam’s success.

👉 Ready to power grassroots esports in Malaysia?

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