Case Study: KITAMEN x Gegaria Fest — Powering the Esports Zone of a Multi-City Festival
By KITAMEN Esports Solutions • June 2026
Executive Summary
- Client: Media Prima, for Gegaria Fest 2018, a free multi-city entertainment festival.
- KITAMEN powered the esports zone, with FIFA Online 3, Tekken 7 and Mario Kart tournaments alongside free-to-try VR and console gaming.
- The festival travelled through five cities between March and April 2018, mixing food, fitness, culture and gaming.
Deep Dive: Esports on the Road
Gegaria Fest burst onto the Malaysian scene as a free, multi-city entertainment extravaganza, mixing food, fitness, culture and, proudly, gaming. With its signature container-themed setup, the festival travelled through Ipoh, Johor Bahru, Kuantan, Seremban and Kuala Lumpur between March and April 2018.
At the heart of the gaming experience was the MyGameOn eSports Zone, featuring free-to-try VR, console and PC titles. The competitive line-up carried real prize pools: FIFA Online 3 with an RM10,000 prize pool, Tekken 7 with RM3,000, and a Mario Kart 8 Deluxe mini-tournament with RM1,000, alongside a VR and Guitar Hero free-to-play zone. Matches were broadcast live, reinforcing the esports community’s presence inside a mainstream event.
Local Insight: Why Roadshow Esports Works
A travelling festival reaches audiences that never come to a single big-city final. By bringing competitive gaming to five cities, Gegaria put esports in front of mainstream festival-goers across the country, the kind of reach a brand cannot buy with one venue. With more than 50% of Malaysians now active gamers, a multi-city esports zone is one of the most efficient ways to meet a national audience where they already are.
Quick Data Snapshot
| Detail | Value | Source |
|---|---|---|
| Client | Media Prima | KITAMEN works |
| Event | Gegaria Fest 2018, five cities, Mar-Apr | KITAMEN works |
| Tournaments | FIFA Online 3 (RM10k), Tekken 7 (RM3k), Mario Kart 8 (RM1k) | KITAMEN works |
| Active gamers in Malaysia | More than 50% of the population | Niko Partners |
The KITAMEN Standard: Roadshow-Ready Esports Zones
The travelling esports-zone operation behind Gegaria Fest is the same capability KITAMEN deploys for activations today. See the full project on the KITAMEN works page, or read how we run festival and roadshow gaming zones through kitamen.my.
Frequently Asked Questions
What did KITAMEN do for Gegaria Fest?
KITAMEN powered the esports zone of Gegaria Fest 2018, running the MyGameOn eSports Zone with FIFA Online 3, Tekken 7 and Mario Kart tournaments alongside free-to-try VR and console gaming, with matches broadcast live.
Which cities did Gegaria Fest travel to?
The festival used a container-themed setup and travelled through Ipoh, Johor Bahru, Kuantan, Seremban and Kuala Lumpur between March and April 2018.
What tournaments ran at the Gegaria esports zone?
The competitive line-up featured FIFA Online 3 with an RM10,000 prize pool, Tekken 7 with RM3,000 and a Mario Kart 8 Deluxe mini-tournament with RM1,000, plus a VR and Guitar Hero free-to-play zone.
Can KITAMEN run an esports zone for a festival or roadshow?
Yes. KITAMEN builds and operates travelling esports zones with tournaments, free-to-play stations and live broadcast, the same way it powered Gegaria Fest across five cities.
Where can I see the Gegaria Fest project?
The Gegaria Fest project is on the KITAMEN works page at home.kitamen.my, including images from the festival.
Call to Action
Planning a festival or roadshow? Let us build the esports zone that draws the crowd. Chat with Ki on WhatsApp, contact KITAMEN, or explore our services.
Related Knowledgebase Articles
- Esports Event Management in Malaysia (2026): Your Full-Service Tournament Organizer
- EA Sports FC Tournament Organizer in Malaysia (2026): Console Football Events Done Right
- Esports Broadcast & Live Production in Malaysia (2026): Stream Your Tournament Properly
- KITAMEN’s Track Record: Brands & Esports Events We Have Powered in Malaysia
Versi Bahasa Melayu
Gegaria Fest muncul sebagai pesta hiburan percuma pelbagai bandar, menggabungkan makanan, kecergasan, budaya dan permainan. Dengan persiapan bertemakan kontena, festival ini menjelajah Ipoh, Johor Bahru, Kuantan, Seremban dan Kuala Lumpur antara Mac dan April 2018. Di tengah pengalaman permainan ialah Zon eSukan MyGameOn, menampilkan VR, konsol dan PC percuma untuk dicuba. Barisan kejohanan termasuk FIFA Online 3 dengan hadiah RM10,000, Tekken 7 RM3,000 dan kejohanan mini Mario Kart 8 Deluxe RM1,000, di samping zon Guitar Hero dan VR. Perlawanan disiarkan secara langsung. Dengan lebih 50% rakyat Malaysia kini pemain aktif, operasi zon esukan bergerak yang sama inilah yang dijalankan KITAMEN hari ini. Lihat projek di laman kerja KITAMEN dan hubungi kami.
