KITAMEN’s Track Record: Brands and Esports Events We Have Powered in Malaysia

By KITAMEN Esports Solutions • June 2026

Executive Summary

Since 2018, KITAMEN has delivered esports and gaming experiences for government, telco, media and automotive brands.
The work spans national campus circuits, government tournaments, festival esports zones and F1-weekend sim racing.
The same team behind these events runs KITAMEN’s rentals and tournament services today.

Deep Dive: Selected Work

Toyota Gazoo Racing — Super GT Sepang 2026. KITAMEN built a custom racing simulator experience at the Toyota Gazoo Racing booth, running Assetto Corsa with exclusive access to the GR Yaris and GR Supra on force-feedback rigs. Across three days, thousands of visitors took their turn on the virtual grid. See the project.

PTPTN Esports Challenge — Ministry of Higher Education, 2024. As part of the Bulan Menabung SSPN savings campaign, KITAMEN ran a Mobile Legends challenge that turned saving into competition, with a branded stage, official coverage and government-grade execution. See the project.

Malaysia Cyber Games — Ministry of Communications and Multimedia, 2018. At Putra World Trade Centre, KITAMEN designed, managed and operated the FIFA tournament segment, with scheduling, referee management and technical infrastructure, for an event that drew more than 10,000 attendees. See the project.

Kejohanan E-Sukan Kampus (KEK) — Media Prima, 2019. KITAMEN co-created one of Malaysia’s largest campus esports circuits, reaching more than 266 campuses and 921 teams, with over 142,000 attendees and 5 million livestream views. See the project.

UTOPIA by UNIFI — 2019. KITAMEN helped UNIFI enter grassroots esports with UTOPIA at LVLUP KL, a multi-platform tournament that became a foundation for the telco’s later events. See the project.

Gegaria Fest — Media Prima, 2018. KITAMEN powered the esports zone of this multi-city festival, with FIFA Online 3, Tekken 7 and Mario Kart tournaments alongside free-to-try VR and console gaming. See the project.

Local Insight: A Record Across Public and Private Sectors

What ties this work together is range. KITAMEN has delivered for two government ministries, a national lender, a telco, a media group and a global automotive brand, in formats from mobile esports to console tournaments to full sim-racing activations. That breadth is not theoretical experience; it is the same operational standard, applied at Sepang for a Super GT weekend and at PWTC for a 10,000-strong national final. Sepang itself carries deep motorsport weight, having hosted the Formula 1 Malaysian Grand Prix from 1999 to 2017.

Quick Data Snapshot

Project	Scale / Detail	Source
Toyota Gazoo Racing, Super GT Sepang 2026	Sim racing booth, three days, thousands of drivers	KITAMEN works
Kejohanan E-Sukan Kampus (KEK)	266+ campuses, 921 teams, 142k attendees, 5M views	KITAMEN works
Malaysia Cyber Games 2018	10,000+ attendees, 1,000+ competitors	KITAMEN works
Sepang F1 Malaysian Grand Prix	Hosted 1999-2017	Wikipedia

The KITAMEN Standard: Proven, Then Productised

The rentals and tournament services KITAMEN offers today are built on this track record, not separate from it. The sim rigs we rent are the same ones that ran at the Toyota Gazoo Racing booth; the tournament operations we sell are the ones that delivered Malaysia Cyber Games and KEK. You can browse the full portfolio on the KITAMEN works page.

Frequently Asked Questions

Which brands and organisations has KITAMEN worked with?

KITAMEN has delivered esports and gaming experiences for Toyota, PTPTN and the Ministry of Higher Education, the Ministry of Communications and Multimedia, Media Prima and UNIFI, among others, across the government, telco, media and automotive sectors.

Does KITAMEN run events for government and public-sector clients?

Yes. KITAMEN has delivered national events for government bodies, including the Malaysia Cyber Games for the Ministry of Communications and Multimedia and the PTPTN Esports Challenge tied to a national savings campaign.

Has KITAMEN done sim racing for a brand activation?

Yes. KITAMEN built a racing simulator experience at the Toyota Gazoo Racing booth during Super GT Sepang 2026, running Assetto Corsa with the GR Yaris and GR Supra on force-feedback rigs for thousands of visitors over three days.

Has KITAMEN organised campus esports tournaments?

Yes. KITAMEN co-created Kejohanan E-Sukan Kampus, one of Malaysia’s largest campus circuits, reaching more than 266 campuses and 921 teams with over 142,000 attendees and 5 million livestream views.

Can KITAMEN deliver an event for my brand?

Yes. From sim racing and console tournaments to mobile esports and full broadcasts, KITAMEN designs and runs events for brands, institutions and agencies across Malaysia. The full portfolio is on the KITAMEN works page.

Call to Action

Want KITAMEN to power your event? See our work, then tell us what you have in mind. Chat with Ki on WhatsApp, contact KITAMEN, or explore our services.

Versi Bahasa Melayu

Sejak 2018, KITAMEN telah menyampaikan pengalaman esukan dan permainan untuk jenama kerajaan, telko, media dan automotif. Kerja kami merangkumi litar esukan kampus kebangsaan, kejohanan kerajaan, zon esukan festival dan sim perlumbaan pada hujung minggu Super GT — termasuk untuk Toyota Gazoo Racing di Sepang, PTPTN dan Kementerian Pengajian Tinggi, Kementerian Komunikasi dan Multimedia, Media Prima serta UNIFI. Rig sim yang kami sewakan dan operasi kejohanan yang kami tawarkan hari ini dibina atas rekod prestasi ini. Lihat portfolio penuh di laman kerja KITAMEN, dan hubungi kami untuk menganjurkan acara anda.