Case Study: KITAMEN x Toyota Gazoo Racing — Sim Racing at Super GT Sepang 2026

Executive Summary

• Client: Toyota Gazoo Racing, at the Super GT Sepang 2026 weekend.
• KITAMEN built a custom racing simulator experience at the booth, running Assetto Corsa with exclusive access to the GR Yaris and GR Supra on force-feedback rigs.
• Over three days, thousands of visitors took their turn on the virtual grid, engaging with motorsport beyond the grandstands.

Deep Dive: The Build

The brief was to deepen fan experience at the Toyota Gazoo Racing booth, turning spectators into drivers. KITAMEN transformed a section of the circuit into a high-performance virtual grid, built on Assetto Corsa with exclusive access to the GR Yaris and GR Supra. From authentic force-feedback rigs to crowd-ready screens, every element was designed to replicate the rhythm and rush of GT-class racing.

Across three days, thousands of visitors took their turn on the track. Some chased lap times, others simply soaked in the thrill, and the experience struck a chord with fans of all ages, offering a fresh way to engage with motorsport culture.

Local Insight: Why Sepang, Why Sim Racing

Sepang is sacred ground for Malaysian motorsport: Sepang International Circuit hosted the Formula 1 Malaysian Grand Prix from 1999 to 2017. A sim racing activation at a live race weekend taps that heritage directly, letting fans feel a version of what the drivers feel. The appetite is real, with the Gran Turismo series alone selling more than 100 million units worldwide.

Quick Data Snapshot

The KITAMEN Standard: The Same Rigs You Can Rent

The simulators behind the Toyota Gazoo Racing booth are the same class of rigs KITAMEN rents for events across Malaysia. See the full project on the KITAMEN works page, or read how racing simulator rental works for your own activation through kitamen.my.

Frequently Asked Questions

What did KITAMEN build for Toyota Gazoo Racing?

KITAMEN built a custom racing simulator experience at the Toyota Gazoo Racing booth during Super GT Sepang 2026, with force-feedback rigs and crowd-ready screens that let thousands of visitors drive a virtual grid over three days.

Which sim and cars were used at the Toyota booth?

The installation ran Assetto Corsa with exclusive access to the Toyota GR Yaris and GR Supra, on authentic force-feedback rigs designed to replicate the feel of GT-class racing.

How many people experienced the simulator?

Across three days, thousands of visitors took their turn on the simulators at the Toyota Gazoo Racing booth, with fans of all ages taking part.

Can KITAMEN build a similar sim racing activation for my brand?

Yes. KITAMEN designs and runs branded racing simulator activations for brands and events across Malaysia, using the same class of force-feedback rigs deployed at the Toyota Gazoo Racing booth.

Where can I see the Toyota Gazoo Racing project?

The full Toyota Gazoo Racing project, including images from the activation, is on the KITAMEN works page at home.kitamen.my.

Call to Action

Want a sim racing activation like the Toyota Gazoo Racing booth? Tell us your event. Chat with Ki on WhatsApp, contact KITAMEN, or explore our services.

Related Knowledgebase Articles

• Racing Simulator Rental in Malaysia (2026): Bring the Track to Your Event
• Racing Simulator Rental for Corporate Events & Brand Activations in Malaysia (2026)
• Sim Racing Wheel Brands in 2026: Fanatec, Logitech & Thrustmaster
• KITAMEN’s Track Record: Brands & Esports Events We Have Powered in Malaysia

Versi Bahasa Melayu

KITAMEN membina pengalaman simulator perlumbaan tersuai di gerai Toyota Gazoo Racing sepanjang hujung minggu Super GT Sepang 2026, menggunakan Assetto Corsa dengan akses eksklusif kepada GR Yaris dan GR Supra pada rig maklum balas daya. Selama tiga hari, beribu-ribu pengunjung memandu grid maya, menarik peminat semua peringkat umur. Sepang ialah tanah keramat sukan motor Malaysia — Litar Antarabangsa Sepang menganjurkan Grand Prix Malaysia F1 dari 1999 hingga 2017. Rig yang sama inilah yang disewakan KITAMEN untuk acara di seluruh Malaysia. Lihat projek penuh di laman kerja KITAMEN dan hubungi kami untuk pengaktifan anda.