How IP Owners Can Launch Across Film, Game, and Merch — All Inside a Cinema
How IP Owners Can Launch Across Film, Game, and Merch — All Inside a Cinema The game has changed for IP owners. In 2025, launching a title isn’t about one big moment — it’s about creating an entire lifecycle of fandom. With the rise of hybrid venues like TGV’s PlayPod, supported by Kitamen, IPs now…









