Malaysian Banks in Esports: Why Financial Brands Should Sponsor Gaming Circuits
From Wall Street to Warzone: Why Global Banks Are Entering the Esports Arena By KITAMEN Esports Solutions Global banks like HSBC, Barclays, and Citi have all dipped their toes into esports. Why? Because esports is the new arena to access Gen Z and millennial attention. Esports partnerships aren’t just about gaming—they’re about CSR, brand trust,…









