Esports is no longer a niche in Malaysia — it’s becoming prime‑time entertainment. KITAMEN’s Media category tracks how esports coverage is evolving across TV, digital platforms, and social media.
From shoutcasters gaining celebrity status to national broadcasters covering major tournaments, we showcase how esports is stepping into the mainstream. Discover stories on partnerships, sponsorship deals, and media innovations that put Malaysia’s esports scene on par with regional leaders.
Esports in Malaysian Mainstream Media: From Niche Coverage to Prime Time (2025) By KITAMEN Esports Solutions Esports in Malaysia has transitioned from being a fringe interest to earning a spot on mainstream media platforms. In 2025, tournaments like the MPL MY, Malaysia Esports League, and global titles hosted locally are now featured on national TV…
Malaysia’s Esports Media Coverage: How We Compare to ASEAN Neighbours in 2025 By KITAMEN Esports Solutions In 2025, esports in Malaysia continues to thrive—but how does our media coverage stack up against other ASEAN countries like Indonesia, Singapore, and the Philippines? With the region investing heavily in esports storytelling, media representation has become a key…
How Malaysia’s Esports Media Coverage Compares with ASEAN Neighbors (2025) By KITAMEN Esports Solutions Esports media plays a critical role in shaping public perception and driving industry growth. In 2025, Malaysia’s esports media ecosystem is maturing, but how does it compare with ASEAN neighbors like Singapore, Thailand, and Indonesia? 🇲🇾 Malaysia: Growing but Still Niche…
Vietnam’s Esports Rise: What Malaysia Can Learn in 2025 By KITAMEN Esports Solutions Vietnam has become one of Southeast Asia’s esports powerhouses, producing international champions and creating a thriving grassroots ecosystem. In 2025, Malaysia can learn from Vietnam’s strategies to strengthen its own esports scene. 🔥 International Success in Esports Titles Vietnamese teams have earned…
Thailand’s Publisher Partnerships & Regional Leagues — Lessons for Malaysia (2025) By KITAMEN Esports Solutions Thailand has become one of Southeast Asia’s leaders in esports through strong publisher partnerships and well‑structured regional leagues. In 2025, Malaysia has an opportunity to learn from Thailand’s approach to strengthen its own esports ecosystem, from grassroots to pro circuits.…
Philippines’ Esports Federation Model: Player Welfare & Growth Lessons for Malaysia (2025) By KITAMEN Esports Solutions The Philippines has emerged as a leader in Southeast Asia’s esports scene, thanks to structured governance under the Esports National Association of the Philippines (ESNAP). With Malaysia’s NESDEG pushing esports to new heights, the Philippines’ player welfare and federation…
Indonesia’s Publisher Partnerships: A Blueprint for Malaysia’s Esports Future By KITAMEN Esports Solutions Indonesia has quickly risen as a powerhouse in Southeast Asia’s esports scene, largely thanks to strong publisher partnerships with Garena, Moonton, and Riot Games. With Malaysia aiming to expand its esports ecosystem in 2025, Indonesia’s model provides valuable lessons. 🎮 Key Publisher…
Vietnam’s Grassroots Esports Growth: Lessons for Malaysia By KITAMEN Esports Solutions Vietnam has rapidly emerged as one of Southeast Asia’s fastest-growing esports nations, thanks to strong grassroots programs and widespread community support. With millions of mobile gamers and rising investment, Vietnam’s model offers key lessons for Malaysia’s esports roadmap in 2025. 📱 Mobile Gaming as…
Thailand’s Tourism & Esports Convergence: A Model for Malaysia’s Growth By KITAMEN Esports Solutions Thailand has become a prime example of how esports and tourism can work hand-in-hand. With government support and strong publisher partnerships, Thailand is drawing both players and fans while boosting its tourism economy. For Malaysia, Thailand offers key lessons in how…
Singapore’s Esports Policy & Tech Infrastructure Advantage: Lessons for Malaysia By KITAMEN Esports Solutions Singapore has positioned itself as a regional esports powerhouse through a combination of advanced tech infrastructure, clear government policy, and partnerships with global publishers. For Malaysia, Singapore provides a strong case study of how policy and investment can accelerate esports growth.…