Esports is no longer a niche in Malaysia — it’s becoming prime‑time entertainment. KITAMEN’s Media category tracks how esports coverage is evolving across TV, digital platforms, and social media.

From shoutcasters gaining celebrity status to national broadcasters covering major tournaments, we showcase how esports is stepping into the mainstream. Discover stories on partnerships, sponsorship deals, and media innovations that put Malaysia’s esports scene on par with regional leaders.

Vietnam’s Esports Surge: Education and STEM Integration Leading the Way

Vietnam’s Esports Surge: Education and STEM Integration Leading the Way By KITAMEN Esports Solutions Vietnam has become one of Southeast Asia’s fastest-growing esports markets, thanks to government recognition, strong publisher partnerships, and integration with education and STEM programs. As Malaysia charts its esports roadmap, Vietnam offers valuable lessons in combining academics with competitive gaming. 🎓…

Indonesia’s Esports Boom: Corporate Partnerships Driving Growth

Indonesia’s Esports Boom: Corporate Partnerships Driving Growth By KITAMEN Esports Solutions Indonesia has rapidly emerged as one of Southeast Asia’s biggest esports markets, fueled by strong corporate sponsorship, grassroots community leagues, and publisher partnerships. With a massive youth population and affordable mobile gaming, the country’s model offers key lessons for Malaysia. 💰 Corporate Sponsorship &…

Singapore’s Esports & Digital Economy Alignment: A Blueprint for Malaysia

Singapore’s Esports & Digital Economy Alignment: A Blueprint for Malaysia By KITAMEN Esports Solutions Singapore is setting the pace for Southeast Asia by aligning esports directly with its national digital economy agenda. With government-backed initiatives, tech industry partnerships, and world-class event hosting, the island nation has become a model for Malaysia to emulate. 📊 Government…

Vietnam’s Esports Funding Model: Lessons for Malaysia

Vietnam’s Esports Funding Model: Lessons for Malaysia By KITAMEN Esports Solutions Vietnam has emerged as one of Southeast Asia’s esports leaders, thanks to a proactive government that treats esports as a strategic industry. With structured funding, university integration, and clear talent pathways, Vietnam is showing Malaysia how national support can build global competitiveness. 💰 Government…

Philippines Has a Senate Esports Committee — What’s Malaysia Waiting For?

Philippines Has a Senate Esports Committee — What’s Malaysia Waiting For? By KITAMEN Esports Solutions While Malaysia is still treating esports as “extracurricular,” the Philippines has taken decisive steps by forming a Senate Committee on Esports. This move cements esports as a serious industry with national policy backing, leaving Malaysia lagging behind in regional competitiveness.…

Kitamen x Gogegaria Sungai Petani

GoGegaria was a blast. We managed to spread smiles and deliver happines all over Malaysia with the power of gaming ???? Thank you for the opportunity My Game On and Media Prima Digital. Jom tengok video Gegaria Fest di Sg Petani! Siapa nak Gegaria Fest di area anda? #gogegaria #youcanduit #kitaOK #jomkitamen #mygameon #esportsmalaysia